History

January, 1999 in the Nova Espadilha Farm, which is in the city of Itaquiraí – State of Mato Grosso do Sul – Brazil, was collected a water sample for analysis at the Laboratory ATA – Analysis.

In 28/01/1999 came the analysis report, which had the number 0209/99, and for the surprise of everybody was amazing, was the best result ever in 25 years of experience, due to the level of purity of the water.

Since then, the expert Uriel Duarte, PHD of CEPAS (Research Centre for Groundwater) in Institute of Hydrogeology of the Geosciences at the University of São Paulo – Brazil, had started the water research, in February 1999.

The water was demineralized and naturally distilled since the beginning. Which means, straight from the source, without filtering process, and the most important thing: we have natural source, with the most natural and pure water e.g total TDS dissolved salts 4-7 mg/L, and total hardness 0.0 to 1.0 mg/L.

Firstly the main objective of the Itaqui Pure water are increase the quality of life for people who suffer from renal diseases, sells for the pharmaceutical industry, hospitals to sterilize tolls and to help people there, and for people who are doing hemodialysis.

Secondly the objective are the retail market and to be a centre for research and development for new technologies.

Total Pure Company is certainly one of the most modern in the State of Mato Grosso do Sul – Brazil, with a total area of 195 “hectares” of preservation. Is a company which protect the environment, always respecting the nature and the humans values.

Misson

Total Pure’s company mission is to become a reference in the business world. This means demonstrating value in human relations as well as corporate values, and revealing a new way of doing business by balancing these values with transparency, sustainability and flexibility. A new angle, in which people are part of the main product furnished to society. Forming a generation of people who not only look after the company, but the city, the state, the country and the WORLD.

Vision

Total Pure is a company that prioritizes the participation of the community and employees in all its actions and decisions, in order to form a family. We believe that together, we can go a long way. We have the main goal of changing the lives of hundreds of people, through a natural resource as valuable as life: Water.

Values

We believe that it is possible to change social realities. Our work is done in conjunction with the community, is aimed at social participation in decision-making, and in the construction of our goals. Our goal is to be a reference in education, as a base for support and management of youths, as well as job placements in the labor market. We are concerned about hearing from the community, and attending to their needs, such as fundraising in order to buy machines and tools for the hospital in Itaquiraí – MS, which lacks these things. In other words, we work on the premise of becoming a bridge between the community and the key players in government, in order to create further change in public policies, creating the change of social realities.

WATER - MINERAL AND DRINKING - ONLY CHANCE IN OUR LAW

It is very widespread in the medical profession that the most necessary and essential minerals to our body are obtained and provided by our consumption of food. The plants, but they possess the ability to convert organic minerals that need.

Excess amounts of certain minerals in the water, can by its cumulative function, damage and excessive work in some organs (Ex. The blood circulates daily kidney 1500 liters of water).

Our water is considered PURE or DISTILLED, with very few minerals, conductivity, radioactivity, Total Dissolved Salts and Sodium almost zero. Considered and more Pura already known in the world, totally original 07 NATURAL SOURCES with appropriate Capture Homes, (Note: With the classification by the DNPM as "Fluoridated Bottled Water").

Our Water, the level of PURITY, reaches the maximum known by a search of 16, prepared by the Geosciences of USP SP. These qualities come to our body, each cell, and take the toxins produced by the body through the urinary system outside the body.

With these properties, will serve for use in autoclaves, Atomic Reactors, Hemodialysis, Cosmetics, Athletes, Food, laboratories and for personal use.

Calling only for Common Sense, it is easy to conclude that we have to eat only pure water, so that it is easily assimilated by the body.

Certainly from the time the existence of Total Pure authorities involved, will update and modernize our 1945 Water Law, the United States would be a PURIFIED WATER WATER NATURE NATURE OR DESTILLED the only one without DISTILLATION PROCESSES AND ARTIFICIAL DEMINERIZAÇÃO.

Mark and Logos

The meaning of the product branding is to create a new reality and a new concept of value is what you buy in relation to what you pay .

In Total Pura Company, there is still a higher added value or benefit of the product to the user, is to create market reality is through dialogue with this new market being created and consolidated.

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